Why Does This Cat Food Cost Over $11,000 a Year?

A luxury cat food for the “insanely rich” goes on sale this week – and a year’s supply costs an eye-watering $11,000. ‘British Banquet’ contains Arenkha caviar, line-caught Scottish salmon, hand-caught Norfolk lobster, and locally-sourced Devon crab.

Each gourmet pack also includes organic asparagus, quinoa, and saffron for that “extra touch of luxury and refinement”. The “super-premium” fodder, which contains no preservatives, additives or artificial colours, is also GM-free.

It is not only fit for human consumption but tastes “absolutely wonderful” should owners feel tempted to try it, manufacturer Green Pantry claims. A month’s supply costs nearly $950, which equates to a staggering $11,000 per year, $15.50 per serving or about $1.56 per mouthful.

But customers from outside of the UK can expect to pay up to $180 more – a total of $1,120 – for a four-week supply to cover postage and packaging, and administration costs. Simon Booth, of Green Pantry, said the limited-edition product has been created to satisfy demand from celebrities and other VIPs who are financially capable of “treating their cats to the finer things in life”.

“We offer a wide range of highly affordable and delicious holistic pet foods for cats and dogs, but British Banquet is for those few insanely rich pet owners to whom money is no object,” he said.“We see it appealing to celebrities, managing directors and CEOs, ambassadors and other VIPs who wish to give their cats the finest things in life.”

“We’ve based British Banquet around seafood as this is excellent for cats’ nutritional needs well-being and, with the exception of the caviar, have chosen only the best British produce.” The food, which took Green Pantry more than two years to develop, will cost $311.26 for a 4.4lb bag – more than 30 times the price of standard kitty fodder.

Based upon a normal serving, it will take the average cat just 10 days to consumer it at a cost of almost $31 per day, or $15.56 per bowl. It means a single month’s supply of British Banquet, which like all Green Pantry cat food is grain-free, will cost a wallet-busting $933.79.

But Booth, of Green Pantry, said the cost is worth every penny given the nutritional benefits it offers. These include the company’s unique Pura-Pel herbal pre-mix to aid natural control of intestinal and external hygiene.

Green Pantry products are already stocked by pet shops across the UK and in stores such as Pets at Home, Barkers and Waitrose.But British Banquet will only be available by special prior request via the Green Pantry website – www.greenpantry.co.uk – and will only come to market if there enough takers.

“Given the remarkably high cost of the ingredients, we can’t mass-produce a product of this quality,” Booth said.

Source: Mirror